what is positive correlation
when both variables increase in value
what is correlation
looking at the strength of a relationship between 2 variables
what is negative correlation
when both variables decrease in value
what is no correlation
where there is no discernible relationship between variables
what can be done with a strong positive correlation
used for marketing predictions
what is extrapolation
using previous patterns of numerical data in order to predict values in the future
3 advantages of extrapolation
-common for past trends to continue
-not much data required
-quick and cheap
3 disadvantages of extrapolation
-unreliable if significant fluctuations in past data
-assumes past trends will continue
-ignores qualitative factors