sampling +research

Question 1

what is qualitative research

Answer 1

based on opinions attitudes and beliefs and intentions

Question 2

what is quantitive data

Answer 2

usually numerical, concerned with data and addressed questions

Question 3

what are limitations of research

Answer 3

-sample size
-bias

Question 4

what is sampling

Answer 4

gathering data from a group of individuals

Question 5

what is random sampling

Answer 5

each individual is chosen entirely by chance and have an equal chance of being selected

Question 5

what is quota sampling

Answer 5

segmented into subgroups before a judgement is made in selecting respondents that represent that subgroups

Question 6

what is stratified sampling

Answer 6

first segmented into subgroups before respondents are randomly selected within that subgroup

Question 6

advantages of sampling- 5

Answer 6

-used flexibly
-reliable
-businessed learn about market quick
-advantage over competitors
-avoid expensive marketing errors

Question 7

disadvantages of sampling-4

Answer 7

-may target wrong people
-bias
-difficulat to locate suitable respondents
-when market regularly changes can be out of date regularly

Question 8

primary research definition

Answer 8

collection of first hand original data directly from a source

Question 9

4 examples of primary research

Answer 9

-surveys, questionnaires, interviews, social media

Question 10

3 advantages of primary research

Answer 10

-specific+relevant
-reliable as you did it
-up to date

Question 11

3 disadvantages of primary research

Answer 11

-expensive
-time consuming
-risk of bias

Question 12

secondary research definition

Answer 12

collection and analysis of existing data that is gathered by someone else for a different purpose

Question 13

4 examples of secondary research

Answer 13

-market report
-news articles
-government statistics
-competitor websites

Question 14

5 advantages of secondary research

Answer 14

-easy
-inexpensive
-quick
-can identify trends
-many sources can be used

Question 15

4 disadvantages if secondary research

Answer 15

-data may be outdated
-not specific enough for need
-risk of bias
-not always in form you want