Social Psychology
The study of how people influence others behaviour, beliefs, and attitude - for good and bad.
Need-to-Belong Theory
Humans have a biologically based need for interpersonal connections. We seek out social bonds when we can and suffer negative psychological and physical consequences when we can’t.
Upward Social Comparison
We compare ourselves with people who seem Superior to us in some way.
Downward Social Comparison
We compare ourselves with others who seem inferior to us in some way.
Mass Hysteria
A contagious outbreak of irrational behavior that spreads much like a flu epidemic.
Collective Decisions
When many people simultaneously come to be convinced of bizarre things that are false.
Urban Legends
False stories that have been repeated so many times that people believe them to be true.
Attributions
Assigning causes to behavior some are internal and others are external.
Fundamental Attribution Error
Refers to the tendency to overestimate the impact of dispositional influences on others behavior.
Dispositional Influences
Enduring characteristics such as personality traits, attitudes and intelligence.
Conformity
Refers to the tendency of people to alter their behavior as a result of group pressure.
Unanimity
If all confederates gave the wrong answer, the participant was more likely to conform. If one Confederate gave the correct response, the level of Conformity plummeted by ¾.
Difference in the Wrong Answer
Knowing that someone else in the group deferred from the majority, even if that person held a different view from the participant, made the participant less likely to conform.
Size
The size of the majority made a difference, but only up to about five or six confederates. People were no more likely to conform in a group of 10 than in a group of five.
Deindividualization
The tendency of people to engage in atypical behavior when stripped of their usual identities.
Group Think
An emphasis on group unanimity at the expense of critical thinking
Cults
Groups that exhibit intense and unquestioning devotion to a single cause.
Inoculation Effect
The best way to immunize people against an undesirable belief is to first gently introduce them to reasons why this belief seems to be correct, which gives them the chance to generate their own counter-arguments against these reasons.
Obedience
When we take our marching orders from people who are above us in the hierarchy of authority, such as a teacher, parent, or boss.
Prosocial Behaviour
Behaviour intended to help others
Bystander Effect
Bystanders in emergencies typically want to intervene, but often find themselves frozen, seemingly helpless to help.
Pluralistic Ignorance
The error of assuming that no one in the group perceives things as we do.
Diffusion of Responsibility
The more people present at an emergency, the less each person feels responsible for the negative consequences of not helping.
Social Loafing
A phenomenon in which people slack off in groups.