True or False: Fitness industry is growing tremendously
True
How many health club members is the health club industry aiming for by 2030?
230 million members
How many facilities were estimated in the health club industry in 2019?
210,000 facilities worldwide
Employment Options for CPT
Employed
Independent contractor
Operational Costs
Various monetary requirements to run a business day-to-day
High intensity interval training
Exercise method defined by intervals of near maximal intensity interspersed with short rest periods
Name four operational costs for independent contractors
Rent for space/access
Marketing/sales
Liability insurance
Personal health insurance
Small group training
Growing trend of smaller groups of individuals being coached by a CPT
Adherence
The level of commitment to a behavior or action
True or False: Online Fitness Coaching is a new business model of delivering person fitness services that has evolved over the last decade.
True
Unique selling proposition
Highlighting uniques skills or traits during a sales presentation that allow an individual to stand out from the competition
Brand
A product or service identified by specific unique characteristics
SWOT analysis
Professional development technique that helps identify person strengths, weaknesses, opportunities for growth, and potential threats to success
Four Ps of Marketing
Product
Price
Promotion
Place
How long does a CPT need to maintain records, including original receipts, legally?
4 years
How many Continuing Education Units does a CPT need every two years for recertification?
2.0 CEU ot 20 hours including 0.1 CEU for CPR/AED training
