External environments
All events outside a company that can influence or affect it
Basic Characteristics of External Environments
Environmental change
Rate at which a company’s general and specific environments change
Stable Environment
Rate change = SLOW
Punctuated Equilibrium Theory
companies go through long periods of stability during which incremental changes occur, followed by short periods of dynamic, fundamental change, and then a new equilibrium
Dynamic Environment
Rate of change = FAST
Environmental Complexity
The number and the intensity of external factors in the
environment that affect organizations
Simple Environment
= few environmental factors
Complex Environment
= many environmental factors
Resource Scarcity
the abundance or shortage of critical organizational resources in an organization’s external
environment
Uncertainty
extent to which managers can understand or predict which environmental changes and trends will affect their businesses
General Environment
the economic, technological,
sociocultural, and political/legal trends that indirectly affect all
organizations
Components of the general environment
Economy
Business confidence indices
show managers’ level of
confidence about future business growth
Technological Component
Sociocultural Component
*Demographic characteristics, general behavior, attitudes, and
beliefs of people in society
- Changes in demographic characteristics affect how companies staff their businesses
- Sociocultural changes in behavior, attitudes, and beliefs affect demand
for a business’s products and services
Political/Legal Components
Specific Environment
elements unique to an industry and
directly that affect how a company does business
Components of the specific environment:
Customer Component
Competitor Component
Companies in the same industry that sell similar products or
services to customers
Competitive analysis
process for monitoring the competition that
involves identifying competitors, anticipating their moves, and
determining their strengths and weaknesses
Suppliers
companies that provide material, human, financial, and informational resources to other companies