Planning
Choosing a goal and developing a strategy to achieve that goal
Advantages of Planning
Disadvantages of Planning
How to Make a Plan that Works
SMART Goals
Goals that are specific, measurable, attainable, realistic, and timely
Goal Commitment
the determination to achieve a goal
* Techniques = setting goals participatively, making the goal public, obtaining top management’s support
Action Plan
a plan that lists the specific steps, people, resources, and time period needed to attain a goal
Methods for Tracking Progress
Proximal goals
short-term goals or subgoals
Distal goals
long-term or primary goals
Options-based planning
Maintaining planning flexibility by making small, simultaneous investments in many alternative plans
Slack resources
a cushion of extra resources that can be used with options-based planning to adapt to unanticipated changes, problems, or opportunities
Planning: Starting at the Top
Top management is responsible for developing long-term strategic
plans
Strategic plans
overall company plans that clarify how the company will serve customers and position itself against competitors over the
next two to five years
Purpose statement
a statement of a company’s purpose or reason for existing
Strategic Objective
a more specific goal that =
* unifies company-wide efforts
* stretches and challenges the organization
* possesses a finish line and a time frame
Planning: Bending in the Middle
Middle management develops and carry out tactical plans to accomplish strategic objectives
Tactical plans
plans created and implemented by middle managers that direct behavior, efforts, and attention over the next six months to two years
Management by objectives
a four-step process in which managers and employees =
* discuss possible goals
* collectively select goals
* develop tactical plans
* meet regularly to review progress toward goal accomplishment
Planning: Finishing at the bottom
Lower-level managers develop and carry out operational plans
Operational plans
day-to-day plans, developed and
implemented by lower-level managers, for producing or
delivering the organization’s products and services over a 30-
day to six-month period
Three types of operational plans
Single-use plans
plans that cover unique, one-time-only events
Standing plans
plans used repeatedly to handle frequently recurring events