Organizational Innovation
the successful implementation of creative ideas in organizations
Technology cycle
a cycle that begins with the birth of a new technology and ends when the technology reaches its limits and is replaced by a newer and substantially better technology
S-curve pattern of innovation
a pattern of technological innovation characterized by slow initial progress, then rapid progress, and then slow progress again as a technology matures and reaches its limits
Slope of Curve
Phases
Innovation streams
patterns of innovation over time that can create sustainable competitive advantage
Technology discontinuity
performance or functional breakthrough created by a scientific advance or a unique combination of existing technologies
Discontinuous change
Phase of technology characterized by:
- tech substitution = the purchase of new technologies to replace old ones
- design competition = competition between old and new tech to establish a new tech standard or dominant design
Dominant Design
a new technological design/process that becomes the accepted market standard:
1. Indicates which companies will prosper and which will face
technological lockout
2. Signals shift from experimentation and competition to incremental
change
Technological lockout
the inability of a company to competitively sell its products because it relies on old technology or a nondominant design
Incremental change
companies innovate by lowering costs and improving the
functioning and performance of the dominant technological design
Ways to manage innovation
Creative work environments
Creative work environments: workplace cultures in which workers perceive that new ideas are welcomed, valued, and encouraged
Flow
a psychological state of effortlessness, in which you become
completely absorbed in what you’re doing, and time seems to pass quickly
Components of Creative Work Environment
Experiential approach to innovation
an approach to innovation that assumes a highly uncertain environment and uses intuition, flexible options, and hands-on experience to reduce uncertainty and accelerate learning and understanding
5 aspects of experiential approach
Design Iteration
a cycle of repetition in which a company tests a prototype of a new product or service, improves on that design, and then builds an tests the improved prototype
Product prototype
a full-scale, working model being tested for design, function, and reliability
Testing
systematic comparison of different product designs or design iterations
Milestones
formal project review points used to assess progress and performance
Multifunctional teams
work teams composed of people from different departments
Powerful leaders
keep the innovation process focused and on target through their vision, discipline, and motivation
Compression approach to innovation
an approach that assumes that incremental innovation can be planned using a series of steps and that compressing those steps can speed up innovation