What is an Industry Life Cycle?
A model showing stages of industry development over time.
What are the stages of the Industry Life Cycle?
Introduction; Growth; Shakeout; Maturity; Decline.
When should the Industry Life Cycle be used in an exam?
When discussing industry maturity, growth prospects or competitive intensity.
What is Porter’s Five Forces used for?
Assessing industry competitiveness and long-run profitability.
What are Porter’s Five Forces?
Competitive rivalry; Threat of new entrants; Threat of substitutes; Buyer power; Supplier power.
When should Porter’s Five Forces be used in an exam?
When analysing industry structure rather than individual firm performance.