Define the companys strategy in one sentence
Strategy (Johnson Scholes Whittington) - Use to define strategy and frame evaluation of direction scope advantage and stakeholder expectations
Evaluate whether the company has a clear long term direction and scope
Strategy (Johnson Scholes Whittington) - Use to define strategy and frame evaluation of direction scope advantage and stakeholder expectations
Management is producing a formal multi year plan with clear stages
Rational Strategic Planning - Use to structure a deliberate top down strategy process from analysis to choice to implementation and review
You need a structured approach to develop and implement a new strategy
Rational Strategic Planning - Use to structure a deliberate top down strategy process from analysis to choice to implementation and review
Outline how strategy should be formulated from start to finish
Rational Planning Stages - Use as an answer structure external analysis internal analysis mission objectives gap choice implementation review
Use a checklist to structure an answer on strategy formulation
Rational Planning Stages - Use as an answer structure external analysis internal analysis mission objectives gap choice implementation review
Strategy is evolving through experimentation and learning
Emergent Strategy - Use when strategy develops through learning and adaptation rather than a fixed plan
The environment is uncertain and plans are frequently adapted
Emergent Strategy - Use when strategy develops through learning and adaptation rather than a fixed plan
The case asks for a clear statement of why the organisation exists
Mission statement - Use to set overall purpose and communicate direction to stakeholders
The organisation lacks clarity on purpose and direction
Mission statement - Use to set overall purpose and communicate direction to stakeholders
Critique a vague mission statement
Ashridge Mission Model - Use to evaluate mission statements using purpose strategy policies values
Draft a mission aligned to purpose strategy values and policies
Ashridge Mission Model - Use to evaluate mission statements using purpose strategy policies values
Objectives are vague and not measurable
SMART Objectives - Use to test whether objectives are specific measurable achievable relevant and time bound
Targets appear unrealistic or lack timeframes
SMART Objectives - Use to test whether objectives are specific measurable achievable relevant and time bound
Many stakeholders exist and you must prioritise engagement
Mendelow Matrix - Use to prioritise stakeholders by power and interest and choose engagement approach
A powerful regulator must be managed differently from customers
Mendelow Matrix - Use to prioritise stakeholders by power and interest and choose engagement approach
Regulation economic conditions and technology are changing
PESTEL - Use to analyse macro environment political economic social technological environmental legal
Identify external opportunities and threats at macro level
PESTEL - Use to analyse macro environment political economic social technological environmental legal
Industry profitability is falling due to rivalry and buyer power
Porter Five Forces - Use to assess industry attractiveness via rivalry entrants substitutes buyer power supplier power
Assess whether entering an industry is attractive
Porter Five Forces - Use to assess industry attractiveness via rivalry entrants substitutes buyer power supplier power
The market is mature with slow growth and price competition
Industry Life Cycle - Use to assess industry maturity and competitive intensity across stages
A new industry is emerging with rapid growth and many entrants
Industry Life Cycle - Use to assess industry maturity and competitive intensity across stages
Identify what the business must do well to succeed
Critical Success Factors - Use to identify the few key areas that drive success and should be managed and measured
Management wants a short list of priorities to monitor
Critical Success Factors - Use to identify the few key areas that drive success and should be managed and measured