What are the qualities of knowledge?
Knowledge is used to make inferences. We use previously stored knowledge to make inferences (semantic memory), that much of our knowledge is implicit, and that knowledge is interconnected.
What are categories?
Sets of items that are perceptually, biologically, or functionally familiar.
What are exemplars?
Individual items in a category.
What is a concept?
A mental representation of objects, ideas, or events.
What is the Commonsense Problem?
Even implicit knowledge needs to be coded into a computer along with corresponding rules, which takes a long time to create.
What is the classical view of categorization?
Categories are clearly defined by sets of defining features that are both NECESSARY and SUFFICIENT for category membership.
Necessary: Without them, category membership is not possible.
Sufficient: As long as an exemplar has that set of defining features it belongs to the category.
So based on this perspective, categorization is a matter of defining features of individual exemplars.
What are the two forms of evidence against the classical approach of categorization?
Theoretical and empirical.
What is the first problem of the classical approach of categorization?
It is nearly impossible to identify defining features for most categories. There are often exceptions that still belong to a certain category.
What is the concept of a typicality effect?
When people recognize some exemplars as ‘better’ representations of a category than others.
What was Rosch’s (1975) experiment on typicality ratings?
Rosch asked participants to rate items based on how good of an example of a category an item was.
What are typicality effects defined?
Differential treatment of typical and atypical objects.
- We name typical objects first when asked about a category
- We put typical objects into categories faster than atypical objects
Note: These tendencies begin in early age.
What are lexical decision tasks?
Showing participants a string of letters and determining if they are words or not.
What are priming effects?
When participants identify a word faster after being exposed to a semantically related word (more robust for typical words.
What research on typicality effects was conducted by Onishi et al. (2008)
Participants listened to and then repeated sentences that combined an atypical and typical category. Participants were more likely to reproduce a sentence with typical words, concluding that object typicality influences language and memory.
What are the three theories of categorization?
What is the prototype theory of categorization?
Instead of relying on defining features, we consider which features are most likely among category types (probalistic theory) which assumes we consider the most characteristic features of a given exemplar.
Characteristic theories are stored together in a prototype, and as the average of all category members, it is the most typical member of a category.
What are characteristic features?
Features that are likely to belong to category members but are not required for category membership.
What are the issues with the prototype theory of categorization?
As the prototype perspective highlights how categorization is flexible, typicality depends on CONTEXT.
e.g., a robin may be a prototypical bird in America, but a rainbow lorikeet may be a prototypical bird in Australia!
What is the exemplar theory of categorization?
We store actual examples of items we have encountered in the past. Categorization occurs by comparing new items with ones in memory which can help explain typicality.
What is psychological essentialism?
The idea that all category members possess a fundamental essence that is unique to that category and determines membership.
What is risk of essentialism?
Applying ‘essential’ qualities to social categories as we do biological categories.
Generalizing about social categories may lead to stereotyping. Just because people belong to a certain group does not mean they possess all the same characteristics.
What is the idea of category hierarchies by Rosch et al. (1976) and which are they?
Individual items can belong to multiple levels of categories. There are:
1. Superordinate categories (“fruits”)
2. Basic-level categories (“apples”)
3. Subordinate categories (“gala apples”)
What are basic-level categories?
Categories that seem to be ‘just right’. They are informative and provide information about the category, and they are distinctive as information differentiates members from other categories.
What are subordinate categories?
Informative but not distinctive. They belong to a basic-level category and share many features in common with other items.