PLACEMAKING
what is placemaking
- planning and management of an area which also promotes peoples health, happiness and wellbeing
PLACEMAKING
who contributes to this ( 3 ).
government
planners and artichechs
community groups
GOVERNMENT
what are they tring to do for placemaking (4) and how
improving air quality = eg: emission zones, planting trees to absorb co2 and buffer noises from motorway
reducing crime = increasing support, natural servalence eg: circular neighborhood in denmark
social cohesion = groups and clubs, benches and houses facing eachother
Attracting investment ( fdi )
GOVERNMENT
methods of attracting fdi 3
- inforstructure = birmingham have direct flights to china and india, to support fdi, jobs went up 50% in 2013 compared to a national 11%
- land use zoning = caimbridge science park attracting high tech companies eg: astra zeneca from sweden
- regeneration = dubai from a small fishing village, to a hub city attracting talented people and businesses that wanna have these talented people
ARTICHECS AND PLANNERS
whats the differance
planners = strategic over view eg: assessing impacts
artichecs = desinging things to please people and reflect history and culture
ARTICHECS AND PLANNER
when it goes wrong ( placemaking )
- growin gpopulation after ww2
- houses destroyed by bombs
- properties were built poorly and quickly eg: manchester
- leads to a lack of respect for an area
- isolation
- crime and vandalism
- poor quality of life
ARTICHECS AND PLANNER
how can they change identity
24 hour city
London as a 24 hour city
- due to increased population, tourism, people woring shifts and globalisation
- mayor of the night
- 24 hour economy = more money
- globalisation = people need to eat and transport at different times due to meetings suring the night
- attracts young population = spends the most money due to having the most disposable income
COMMUNITY GROUPS
3 examples
- local busninesses
- resident associations
- heritatge associations
COMMUNITY GROUPS
local businesses
- care about colchesters vitality
- eg: Colchester’s BID
- wanting to make colch a better place to work and live
- eg: xmas light switch on
- eg: 1/2 a mill spent on safety eg: ask for angela project
COMMUNITY GROUPS
resident associations
- care about local issues eg: enviroment, housing and community
- eg: welshwook park
- wanting a leaf collection ( irregular newsletter)
- had to fund itsself
COMMUNITY GROUPS
heritage associations
- care about distingishing character based on the survial of old characteristics
- eg: colchester roman circuis = road over it before descovered
- they wanted the road to be moved so the area can be preserved
- request denied
- now wanting a museum
REBRANDING
what is it and why
- places have an image = subjective and objective, if bad then can be rebranded
- rembrand =
regeneration ( socio economic )
reimaging ( cultural)
REBRANDING
3 types of a brand
brand artefact = changing physical environment
brand essence = how its seen
brandscape = comparing
REBRANDING
flagship and example
flagship ( large scale, one off, destinctive arcitecture)
eg: bullring ( selfridges )
REBRANDING
legacy and example
international sports
eg: 2022 commenwealth games
- often comes with other developemnt = transport.
REBRANDING
market led and example
private investers
eg: grand cennteral area
1000 jobs eg: john lewis
REBRANDING
top down and example
local authorities
slum clearance = 400 tower blocks
away from centre with rich are
- not always communities best interests
REBRANDING
events or themes and example
major festivals
eg: UNESCO world heritage, however
removed due to impact of major developments ( everton stadium )
