Documents
Preferred by interpretivists → mostly qualitative data.
Types:
-Personal: private, e.g., diaries, letters, emails, school/medical records.
-Public: for public consumption, e.g., government reports, media, novels, autobiographies.
Evaluating Documents (Scott, 1990)
Authenticity: genuine or fake?
Credibility: believable, honest, sincere?
Representativeness: typical of the time?
Meaning: same meaning now as originally?
Advantages of Documents
Already available → cheap.
Sometimes the only source (historical research).
Provide in-depth qualitative data → attitudes, values, meanings.
Public documents → no ethical issues.
Disadvantages of Documents
May not be genuine (esp. personal/historical).
Meaning might change over time.
May not be representative → cannot generalise.
Private documents → ethical issues (consent).
Possible bias → government reports, newspapers.
May lack reliability or validity.
Content Analysis
Produces quantitative data from qualitative documents.
Method: create categories, count occurrences.
Example: studying gendered language in newspapers.
Advantages of Content Analysis
Cheap → uses readily available documents.
Produces reliable quantitative data.
Reveals hidden trends → e.g., gender stereotypes.
Disadvantages of Content Analysis
Reliability depends on researcher-chosen categories.
Descriptive rather than explanatory → doesn’t explain why patterns occur.