Positivism
Belief in objective social facts that can be studied like natural sciences.
Produces quantitative data on social patterns and trends.
Positivist methods
-Laboratory experiments
-Comparative method
-Social surveys
-Structured/formal interviews
-Non-participant observation
-Official statistics
-Content analysis
Interpretivism
Focuses on personal beliefs, meanings, and values that influence behaviour.
Research aims to understand the world from the participant’s perspective.
Interpretatist methods
-Uncontrolled field experiments
-Open-ended questionnaires
-Unstructured interviews
-Overt/covert participant or non-participant observation
-Personal accounts (diaries, letters)