Surveys

Question 1

Surveys Overview

Answer 1

Collect primary quantitative data from large groups.

Usually use structured questionnaires or interviews.

Aim to be representative and generalizable.

Question 2

Conducting a Survey

Answer 2

1.Decide on a hypothesis – idea, theory, or question to investigate.

2.Operationalise concepts – turn abstract ideas into measurable forms.

3.Pilot study – small-scale test to identify problems.

Question 3

Generalisability

Answer 3

Sample must represent wider population.

Not representative if:
-Sample is too small
-Sampling frame is incomplete

Question 4

Sampling Methods

Answer 4

1.Random sampling: Every individual has an equal chance.

2.Systematic sampling: Pick names at regular intervals from the frame.

3.Stratified random sampling: Divide population into subgroups, then randomly sample each.

4.Quota sampling: Divide population into subgroups and select participants to meet quotas.

5.Snowball sampling: Start with a few participants → ask them to recruit others (used when sample frame is hard to access).