Longitudinal Studies
Ongoing survey collecting data from the same sample at regular intervals over years.
Shows changes over time (e.g., 10-year census).
Strengths
Fewer ethical problems: participation requires informed consent.
Tracks patterns, trends, and causes of change within the same group.
Data more valid: discrepancies can be checked against previous results.
Weaknesses
Funding difficult: long-term financial commitment required.
Sample retention issues: participants may withdraw, reducing sample size.
Hawthorne effect: participants aware they are being studied → may alter behaviour.