What is the purpose of effective visuals?
Clairify data
Simplify ideas
Create interest
Make information memorable
When should u use a visual?
When it helps explain or highlight key data
What are quantitative visuals best for?
Showing numerical data, comparisons or trends
Best visual for comparing items?
Bar or column charts
Best visual for showing change over time?
Line charts
Best visual for parts of a whole
Pie charts or stacked bars
Best visual for geographic data?
Maps
What is a qualitative colour pallete?
Distinct colours used for categories
What is a sequential colour palette?
Colours that go from light to dark to show low to high values
What is a diverging colour palette?
Colours that highlight positive vs negative values around a central midpoint
What makes a strong visual title?
Explains the main takeaway, not just what the chart shows
