1
Q
What is persuasion?
A
The ability to influence the way people think, feel or do
2
Q
When do we use persuasive writing?
A
When making requests, proposing ideas…
3
Q
What writing strategy is best for persuasive request? And why?
A
Indirect strategy
To reduce resistance and increase the chance of the audience agreeing
4
Q
A
5
Q
What does AIRA stand for?
A
Gain Attention opening
Build Interest body
Reduce Resistance body
Motivate Action closing
6
Q
What is a persuasive request memo?
A
A memo that uses AIRA to persuade reader
7
Q
What are types of proposals?
A
Internal vs external (informal)
Solicited vs unsolicited (formal)
