Lecture 4 Flashcards

(4 cards)

1
Q

What does it mean to craft an audience focused message?

A

Shaping communication around the readers needs, interests rather than the writers

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2
Q

What is the you view in business comuniaction?

A

Writing from the readers perspective, emphasize what they gain or how they are affected

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3
Q

Why is plan language important?

A

It ensures clairity and prevents confusion by using simple direct wording

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4
Q

When should you use the passive voice?

A

To soften blame or focus on facts

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