What is the 3 stage writing process?
Planning
Writing
Revising
How does business writing differ from other writing?
It’s purposeful, economical, audience oriented
What is a primary audience?
The main group the message intend to influence or inform
What is a secondary audience?
People who May be affected by the message but are not the target
What is a hidden audience?
People who may see the message later. (Managers, HR, legal)
What are the 3 categories of business communication?
Internal operational
External operational
Personal
What is audience analysis?
Examine who the audience is, there needs and how to best communicate with them
What does from richness refer to?
How personal and interactive a communication channel is
( face to face vs email)
What are the 3 levels of formality?
Casual
Informal
Formal
What should effective emails include?
Clear main point,
Consice language
Appropriate tone
Readable organization
