How does business writing differ from other types of writing
Purposeful
Economical
Audience oriented
Stages of writing
Planning
Drafting
Revising
Planning phase Aka Step 1
Consists of
Goals
Audience
Information
Analysis and organization
Form. Channel and format
Planning
Goals and
Audience part
Determine the primary. Secondary and hidden audience
What is:
-My relationship to audience
-audience reaction to my message
-do I want my audience to think. Feel. Behave. Etc
-form message takes
-best way for audience to receive message. Written or verbal
Direct organization
If ppl are pleased , somewhat interested or mutual
Give the good news or main idea first
Indirect organization
If ppl are uninterested. Displeased, disappointed, hostile
Give the bad news or main idea in the middle
Direct organizational pattern
Opening
-objective
Body
-content
Closing
-goodwill