Using a light text in a dark background is an example of
Contrast
Using consistent formatting for headings in a report is an example of
Repetition
Placing elements on the page in a way that appears intentional is known as
Alignment
According to the proximity principle, visual elements that are dissimilar should be
Separated by space or other means
Which method of laying out text divides a document into a grid, or quadrants
Gutenberg diagram
Top left quadrant - prime reading area
Top right - weak reading area
Bottoms left- weakEST reading area
Bottom right- prime reading area
Eye move from top left to bottom right diagonally
Most important is the beginning and end
Guideline for choosing fonts
Best to limit to 2 fonts per document max
A characteristic of the F reading pattern
Skimming text across the top of the webpage teice
Why is alignment important element of document design
It makes your page design appear deliberate
Titles should be placed _____ visuals
Above
Using 2 serif fonts on the same page will likely
Cause fonts to compete with each other
Use one serif and one sans serif font
A study found online readers follow a ___ pattern
F pattern
What should be placed below visuals
Sources
Footnotes
Descriptions
A series of points set off by small dots is known as a(n) ____ list
Bulleted list
Chart which the quantities of various items are indicated by vertical lines arranged on a grid is called a
Column chart/ bar graph
Bar chart made of icons of the items being compared is known as
Pictograph
What is best suited for comparing qualities or quantities
Column and bar charts
Pie chart arrangement
Start at 12;00 and go clockwise from largest to smallest
Common errors of scale
X axis and y axis are unequal
Beginning somewhere other than zero
No uniform scale size
Scale distortion
Sam chose to display shit in a 3D visual rather than a line chart which woulda been way better to understand. This is
Error of format
Pictograph things to do
Choose pics related to info being illustrated
Make all pics same size
When a visual is part of a detailed presentation of data, it should be introduced with
A summary statement followed by a discussion of trends and exceptions to the trend
Errors of format examples
Wrong chart type
Distracting grid lines
Inappropriate labeling
Main function of entertaining or ceremonial presentations is
To engage the audience and reward their attention
A simple reference such as “Figure 1 shows how the consumer demand has increased in several markets,” can be used with no further explanation or discussion for a __\
Visual that carries the primary message