Motivation
- Anything that drives you to a behavior
Why do people engage in a behavior?
Instinct
Drive Reduction
Incentives
Homeostasis
Optimum Arousal
Hierarchy of Needs Levels
Maslow
Minnesota Starvation Experiment
Stomach contractions
-Stomach contractions (Pangs) send signals to the brain, making us aware of our hunger
Washburn and Cannon
Follow-Up on Washburn’s Experiment
Hypothalamus
Lateral Hypothalamus
Ventromedial Hypothalamus
- Stimulation causes satiety–> satisfaction/fullness
Hypothalamus and Hormones
-The hypothalamus monitors a number of hormones that are released hunger
Hormones
Set Point
Psychology of Hunger
Taste Preference
Obesity and Weight Control
Unit Bias
Obesity