Questionaries

Question 1

open questions

Answer 1

answer in as much detail in own words

Question 2

closed questions

Answer 2

choose from only a set of pre determined answers

Question 3

force/fixed questions

Answer 3

limited range of answers YES/NO

Question 4

Likert Scale

Answer 4

level of agreement SD D N A SA

Question 5

Semantic differential

Answer 5

rate on a scale using OPPOSITE WORDS

Question 6

Rating scale

Answer 6

rate based on scale 1-10 ( DEFINED)

Question 7

2 Strengths of Open

Answer 7

rich detail honesty + depth

Question 8

2 Weaknesses of Open

Answer 8

hard to analyse could be irrelevant

Question 9

Strengths of Force/Fixed

Answer 9

easy to analyse + compare

Question 10

2 Strengths of Likert scale

Answer 10

more understanding easy to compare and more valid

Question 11

2 Weaknesses of Force/Fixed

Answer 11

honesty low quality less valid

Question 12

2 Weaknesses of Likert

Answer 12

lacks detail Central Tendency Bias - answers to not seem too extreme

Question 13

2 Strength of Semantic Differential

Answer 13

shows extent analyse objectively

Question 14

2 Weaknesses of Semantic Differential

Answer 14

subjective misinterpret ratings CTB

Question 15

2 Strength of Rating Scale

Answer 15

more insight comparisons

Question 16

2 Weaknesses of Rating Scale

Answer 16

1-10 is subjective CTB

Question 17

General + Questionares

Answer 17

cheap and easy less time consuming anoynomous = honest = valid

Question 18

General - Questionares

Answer 18

social desirabilty issues hard to get clarifiction = low valid poorly designed = low response rate