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  • Strategy
    Strategy

    Strategy

    By: Phuong Anh Vu
    L2: External Environment Analysis, L7: Segmentation, Targeting and Positioning, L9: Branding strategy ...
    5
    Decks
    169
    Flashcards
    2
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  • MKTG 448
    MKTG 448

    MKTG 448

    By: Stu Diaz
    MKTG 448 Exam 1 - FLASHCARDS - Competitive Strategies in Dynamic Markets, MKTG 448 Exam 1 - FLASHCARDS - Segmentation, Targeting, and Positioning, MKTG 448 Exam 1 - FLASHCARDS - Branding and Brand Management ...
    10
    Decks
    504
    Flashcards
    1
    Learner
  • Principles of Marketing
    Principles of Marketing

    Principles of Marketing

    By: Arvie Alignay
    M1 Part 1: Introduction to Marketing, M1 Part 2: Marketing Framework, M1 Part 2b: Marketing Framework ...
    9
    Decks
    77
    Flashcards
    11
    Learners
  • Marketing
    Marketing

    Marketing

    By: melissa siemonek
    Introduction to Marketing L1, The Marketing Environment L2, Strategic Marketing Planning L3 ...
    11
    Decks
    343
    Flashcards
    1
    Learner
  • MANG1015 micro environment
    MANG1015 micro environment

    MANG1015 micro environment

    By: halle millar
    micro environment, Statement of financial position, income statement ...
    5
    Decks
    69
    Flashcards
    1
    Learner
  • MKC1200
    MKC1200

    MKC1200

    By: Llewelyn James
    General Overview of Marketing, The Marketing Environment, Marketing Research & Information Systems ...
    11
    Decks
    136
    Flashcards
    4
    Learners
  • Prestudy Marketing
    Prestudy Marketing

    Prestudy Marketing

    By: Mihir Lal
    Company and Brand, Customer Relationships, Segmentation, Targeting, and Positioning
    3
    Decks
    92
    Flashcards
    1
    Learner
  • Entrepreneurial marketing
    Entrepreneurial marketing

    Entrepreneurial marketing

    By: Mees Keijning
    Lecture 1: Introduction to Entrepreneurial Marketing & Segmentation, Targeting, Positioning, Lecture 2: Understanding the Consumer (Part 1), Lecture 3: Understanding the Consumer (Part 2) ...
    11
    Decks
    150
    Flashcards
    2
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  • marketing
    marketing

    marketing

    By: Ellie Trevett
    lecture 1 - marketing for sport and leisure module intro, lecture 2 - external environment and competitive environment, lecture 3 - segmentation, targeting and positioning ...
    10
    Decks
    254
    Flashcards
    1
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  • Business study Year 12
    Business study Year 12

    Business study Year 12

    By: Mitchell Wang
    M1-Topic 1 Role of Marketing, M1-Topic 2: Marketing Influences part 1 : factors influencing customer choice, consumer law, Topic 2 Marketing Influences part 2 Ethical Influences on Marketing ...
    33
    Decks
    876
    Flashcards
    55
    Learners
  • a level business
    a level business

    a level business

    By: ellie burrows
    equations, 1.1 Understanding the Nature and Purpose of business, 1.2 Understanding different business forms ...
    43
    Decks
    911
    Flashcards
    2
    Learners
  • MART112
    MART112

    MART112

    By: Kenya Jordaan
    L2 Creative Marketing and Storytelling, L3 & 4 Marketing Environment, L5 Consumer Behaviour ...
    20
    Decks
    171
    Flashcards
    1
    Learner
  • MKT
    MKT

    MKT

    By: Grace Steinmeier
    Chapter 1: Why Marketing Matters, Chapter 2: Strategic Planning, Chapter 3: The Global Enviroment ...
    8
    Decks
    365
    Flashcards
    1
    Learner
  • A-level Business
    A-level Business

    A-level Business

    By: Jamie Hicks
    Economies of scale, Diseconomies of scale, Mcgregor X and Y theory ...
    32
    Decks
    353
    Flashcards
    10
    Learners
  • Marketing
    Marketing

    Marketing

    By: Chris Aitken
    Overview Of Marketing Management, Marketing Implications of Corporate and Business Strategies, Understanding Marketing Opportunities ...
    16
    Decks
    260
    Flashcards
    3
    Learners
  • Marketing Grad Class Concepts and Terminologies
    Marketing Grad Class Concepts and Terminologies

    Marketing Grad Class Concepts and Terminologies

    By: capenson@uh.edu Penson
    Core Marketing Function, Value Surplus, 5Cs, SWOT, 4Ps, Resources, Preferences, Segmentation, Targeting and Positioning, Market Research and Customer Development ...
    5
    Decks
    105
    Flashcards
    2
    Learners
  • Business
    Business

    Business

    By: becky nixon
    Understanding the nature and purpose of a business, Marketing mix, Product life cycle ...
    29
    Decks
    268
    Flashcards
    1
    Learner
  • Marketing
    Marketing

    Marketing

    By: Nate Ross
    S1: Introduction to Marketing, S2: Consumer/Market Research, S3: Consumer Decision Making ...
    9
    Decks
    91
    Flashcards
    5
    Learners
  • A Level Business Studies
    A Level Business Studies

    A Level Business Studies

    By: Selina Wong
    1.1 - Why do businesses exist?, 1.2 Understanding Businesses, 1.3 Importance of Cost and Revenue ...
    32
    Decks
    351
    Flashcards
    19
    Learners
  • Marketing
    Marketing

    Marketing

    By: Lidy Yang
    Chapter 2 - Digital Marketing, Chapter 5 - Consumer Behaviour, Chapter 6 - Segmentation, Targeting And Positioning ...
    10
    Decks
    136
    Flashcards
    4
    Learners
  • A-Level Business Unit 3
    A-Level Business Unit 3

    A-Level Business Unit 3

    By: Adam Bellamy
    Marketing Objectives, Primary Market Research, Secondary Market Research ...
    14
    Decks
    120
    Flashcards
    11
    Learners
  • 3.3 marketing
    3.3 marketing

    3.3 marketing

    By: Huda ibz
    marketing objectives, marketing formulas, market mapping ...
    12
    Decks
    84
    Flashcards
    1
    Learner
  • International Marketing 3300
    International Marketing 3300

    International Marketing 3300

    By: Justin Lange
    Section 1 - An Introduction, Section 2 - A Global Marketer's Economics and Trade Perspective, Section 3 - A Global Marketer's Social and Cultural Environments ...
    13
    Decks
    259
    Flashcards
    2
    Learners
  • Management of Business
    Management of Business

    Management of Business

    By: Enn Hiicha
    2.1 The nature and purpose of management, 2.2 Organisational Structure, 2.4 Leadership ...
    29
    Decks
    989
    Flashcards
    2
    Learners
  • Sustainable Marketing
    Sustainable Marketing

    Sustainable Marketing

    By: Olivia Whitla
    Scope and functions of sustainability, Understanding markets and consumers, Market Segmentation, Targeting + Positioning ...
    8
    Decks
    116
    Flashcards
    3
    Learners
  • Principles of Marketing
    Principles of Marketing

    Principles of Marketing

    By: Sarah Khalid
    1. Introduction to marketing, 2.1 STP & Segmentation, 2.2 Target Market Selection Strategy ...
    4
    Decks
    34
    Flashcards
    1
    Learner
  • 行銷 | MKTG
    行銷 | MKTG

    行銷 | MKTG

    By: Alan Hu
    Chapter 1, Ch.2 Ext. Environment, Ch.3 Strategic Planning ...
    11
    Decks
    157
    Flashcards
    2
    Learners
  • MKT
    MKT

    MKT

    By: Le Ye Tan
    Consumer Behaviour, Micro and Macro - Environment, Process of marketing ...
    7
    Decks
    132
    Flashcards
    2
    Learners
  • International Marketing
    International Marketing

    International Marketing

    By: Carolin B
    Market Research, Marketing Communications, Online Marketing and Brand Management, Basic Concepts, Segmentation, Targeting, Positioning, Global Marketing, Strategic/Product Marketing, Insights, Pricing ...
    4
    Decks
    162
    Flashcards
    2
    Learners
  • AQA A level business (2022)
    AQA A level business (2022)

    AQA A level business (2022)

    By: Katrina Cuevas
    3.1.2 Understanding different business forms, 3.3.1 Setting marketing objectives, 3.3.2 Understanding markets and customers ...
    18
    Decks
    268
    Flashcards
    6
    Learners

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