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Module 1 - The Marketing Management Process, Module 2 - Corporate Strategies and Their Marketing Implications, Module 3 - Business Strategies and their Marketing Implications...
Ch 1 - Creating Customer Relationships and Value through Marketing, Ch 2 - Developing Successful Marketing and Organizational Strategies, Ch 3 - Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility...
U1: Understanding the Nature and Purpose of Business, U1: Understanding Different Business Forms, U1: Understanding that Businesses Operate within an External Environment...
Chapter 2: Enhancing Brand Equity and Accountability, Chapter 5: Segmentation, Targeting and Positioning, Chapter 6 The Communications Process and Consumer Behaviour...
Topic 2: Segmentation, Targeting, Differentiation and Positioning, Topic 1 - What is Marketing?, Topic 3: Planning, Strategy and the Marketing Environment...