Conservative
averse to change or innovation and holding traditional values.
favoring free enterprise, private ownership, and socially traditional ideas.
Liberal
relating to or denoting a political and social philosophy that promotes individual rights, civil liberties, democracy, and free enterprise.
Political culture
The set of attitudes that shape polical behavior
- Individualism, equal opputities, free enterprise, rule of law, limited gov
Individualism
A beleifs in the fundamental worth & important of the individual
- Ropted in enligt,ent
- Encourge pepople to purse their own best intreast
Free enterprise
An economic system where private individual & businesses operate with miminal gov interenetion
Rule of law
The priniple of a gov that established laws that apply equally to all members of society & prevents the rule & whims of leaders who see themselves as above the law
- Assures stability & certaintity
Limited government
One kept under control by law & by checks & balances & the speration of powers
Political socialization
The lifelong process through which individuals acquire their political beliefs, attitudes, values, & behaviors
- family, school & college, peers, media, social life, geography
Religious insitituions
organized systems of shared beliefs, practices, and communities (e.g., churches, synagogues, mosques) that influence political socialization, social norms, and public policy.
Civic insitutions
non-governmental, community-based groups (like nonprofits, associations, and volunteer organizations) that promote social welfare, encourage political engagement, and facilitate citizen participation.
Globalization
the increasing interconnectedness and interdependence of nations, cultures, and economies, driven by rapid advancements in technology, communication, and trade.
Generational effects
the lasting, shared political attitudes and ideologies developed by a specific age cohort due to major historical, cultural, or social events experienced during their youth (formative years).
Lifecycle effects
changes in political attitudes, beliefs, and behaviors that individuals experience as they pass through different life stages.
Great Depression
a severe global economic collapse that fundamentally shifted U.S. political ideology from laissez-faire to active government intervention. It created a belief that the federal government must manage the economy, ensure social welfare, and provide a safety net (e.g., Social Security, New Deal)
New Deal coalition
a dominant voting bloc (1932–1960s) assembled by FDR, uniting diverse groups—labor unions, minorities, Southerners, and urbanites—under the Democratic Party. It supported a robust federal government, economic regulation, and social safety nets, establishing a lasting era of liberal political ideology and Democratic majority.
Iraq invasion
a U.S.-led coalition military campaign starting March 20, 2003, designed to topple Saddam Hussein’s regime, eliminate alleged weapons of mass destruction (WMDs), and end suspected terrorism support
Public opinion polls
scientific instruments used to measure the attitudes, beliefs, and preferences of a population regarding political issues, candidates, or officials.
Entrance polls
surveys conducted with voters immediately before they cast their ballots at polling stations.
Exit polls
surveys conducted on Election Day at randomly selected polling locations, asking voters how they cast their ballot and for demographic information as they exit.
Approval ratings
a percentage determined by polling that measures public support for a political figure (usually the president) or institution.
Focus group
a small, moderated discussion involving 6–12 participants with similar backgrounds or demographics, used to gain in-depth, qualitative insights into public opinion on specific political candidates, policies, or issues.
Sampling technique
The scientific methods used by pollsters to select a small, representative subset (sample) of individuals from a larger population to accurately measure public opinion.
Representative sample
a small, accurately selected subset of the population (usually 400–2,000 people) that reflects the demographic, ideological, and socioeconomic characteristics of the entire population.
Universe
the entire group of people whose opinions or behaviors a poll aims to measure.