content analysis

Question 1

what is content analysis ?

Answer 1

method used to quantify the content of any form of the media

Question 2

what is coding ?

Answer 2

may be lots of information to study in a content analysis so before quantifying the information you have to agree on categories that are meaningful to the investigation

Question 3

strengths of content analysis

Answer 3

• enables us to analysis of a wide range of materials as will not limit to a single point of view
• less ethical issues as people are not dealt with directly
• flexible as data can be both quantitative and qualitative

Question 4

limitations of content analysis

Answer 4

• findings limited by researchers expectations as they decide the categories so interpretation may be subjective so what is reported may not be accurate
• any media communication studies may be outside of the context is occured so if it is taken out of context it may not be an accurate representation

Question 5

steps to carry out content analysis

Answer 5

• data collected
• researcher reads through data and familiarises themselves
• researcher identifies coding units
• data analysed by applying coding units
• tally made of number of times coding unit appears