quantitative and qualitative data

Question 1

what is qualitative data ?

Answer 1

descriptive data usually gained through a interview or unstructured observations

Question 2

advantages of qualitative data ?

Answer 2

rich in detail , gain information on meaning of behaviour , higher external validity as its more meaningful than numbers

Question 3

disadvantages of qualitative date ?

Answer 3

difficult to interpret , subjective and make comparisons between participants so researcher bias is more likely to invalidate results

Question 4

what is quantitative data ?

Answer 4

numerical data like scores or closed questionnaires

Question 5

advantages of quantitative data?

Answer 5

easier to analyse as it is more objective so easier to make comparisons between participants and more likely to be valid so less chance of researcher bias

Question 6

disadvantages of quantitative data ?

Answer 6

lacks detail as it does not allow participants to explain their answers and give reason so does not allow insight and interpretations could be unreliable