Levine et al

Question 1

Aim

Answer 1

To investigate differences in attitudes towards love and marriage across cultures

Question 2

Method

Answer 2

Cross-cultural survey on 1000+ college liberal arts students from 11 different cultures
1. Question on love as a prerequisite for establishing a relationship
2. Question on love as a prerequisite for maintaining a relationship
3. Question on the disappearance of love as a reason for divorce

Question 3

Results

Answer 3

• Participants from individualistic cultures were significantly more likely to rate love as essential for forming new relationships (49% of Indian participants said that they would marry someone they weren’t in love with vs 3.5% in the USA)
• Participants from individualistic cultures were significantly more likely to agree that the disappearance of love is a genuine cause for divorce

Question 4

Conclusion

Answer 4

• Suggests that the extent to which one is individualistic or collectivist affects the value placed on love as well as its importance for establishing and ending a relationship