Aim
To investigate the relationship between oxytocin levels and self-reported romantic attachment and observed pair-bond behavior
Method
Mixed-method longitudinal correlational study on 163 western university students (60 heterosexual couples and 43 singles)
1. Measured levels of plasma because it has oxytocin in it
2. Conducted interviews talking about their self-reported attachment towards their partners
3. Observations on their interactive reciprocity (visual signs of affection)
4. Asked their relationship status after 6 months
Results
Conclusion
Suggests oxytocin plays a role in romantic attachment/bonding and longevity
CT
Application: OxyLuv
Reductionism: could be neurotransmitters or pheromones
Alternative theory: social salience (not necessarily love hormone but just enhances social stimuli)