Research method

Question 1

Introduction

Answer 1

The tools and means used to conduct research on psychology, and the most suitable method for a specific study must be chosen by the researcher

Question 2

The brain and behavior

Answer 2

1. Field experiment (Draganski et al)
2. Lab experiment (Fisher et al)

Question 3

Hormones and behavior

Answer 3

1. Correlational experiment (Schneiderman)
2. Field experiment (Cutler et al)

Question 4

Genetics and behavior

Answer 4

1. Survey (Curtis et al)
2. Lab experiment (Reicher et al)

Question 5

Cognitive processing

Answer 5

Experiemnt (Tversky and Kahneman)

Question 6

Reliability of cognitive processes

Answer 6

Experiement (Tversky and Kahneman)

Question 7

Emotion and cognition

Answer 7

Questionnaire (Brown and Kulik)

Question 8

The individual and the group

Answer 8

Questionnaire (Park and Rothbart)

Question 9

Cultural origins of behavior or cognition

Answer 9

Survey (Levine et al)

Question 10

Cultural influences on individual attitudes, identity and behaviors

Answer 10

Questionnaire (Lyons-Padilla et al)

Question 11

Experiment

Answer 11

• Goal is to test a hypothesis and determine a causation/cause and effect relationship between an IV (manipulated) and DV
• IV and DV must be operationalized (clearly state what and how they’re being measured)
• Methodology/procedure must be standardized so it is replicable
• Lab: in a laboratory environment, so confounding variables are under control and minimized (so more validity, but usually less ecological validity)
• Field: carried out in a natural environment (more extraneous variables)

Question 12

Survey/questionnaire

Answer 12

• Can get large and diverse sample (cross cultural comparisons)
• Standardized questions to collect quantitative data and make it easier to analyze
• Usually quantitative (but can be qualitative)
• Relies on self-reported data (low validity)