Describe the bets:
25% chance of winning $16
50% chance of winning $10
75% chance of winning $4
Most people choose bet b, has the greatest expected value
Describe expected value theory:
We should:
Calculate the monetary value of each option
Calculate the probability of obtaining that object
Compute the expected values by multiplying 1 and 2
Choose the option with the greatest expected value
Describe the value vs utility bet
50% chance of winning $190
90% chance of winning $100
Despite option a having a greater expected value, most choose option b, the utility of five extra dollars is not worth the added risk of winning nothing
Describe expected utility theory
Options are weighted by their utility to the decision maker: (for example, amount of money earned can be more drastic depending on the person’s financial situation)
Focus on relative preferences, not absolute ones
Describe the principle of transivity
If a>b and b>c, then a>c
Transitivity defines the _____ model of behavior
Transitivity defines the normative model of behavior/behavior you ought to engage in
What is the difference between the normative and descriptive
Normative model: what we should do
Descriptive model: what we actually do
Discrepancies between normativre and descriptive models are considered?
Instances of irrationality
Provide three instances of violated normative models
Preference reversals (inconsistency across decisions/decisions framed differently)
Framing effects (same options framed differently)
Context effects (more options for comparison)
Describe preference reversals in Shafir 1993 (court case study)
Jury of an only child sole custody case following a divorce:
Parent a: average health, working hours, social life, income, reasonable rapport
Parent b: minor health problems, lots of work-related travel, very active social life, above-average income, extremely close to child
More people awarded custody to parent b, however, they were then asked who they would deny sole custody, they chose parent b as well: focus on positive extremes for offering sole custody, focused on negative extremes for denying sole custody for parent B. Violates transitivity, prefer A when denying custody and prefer B when giving custody
Describe the dictionary study
One dictionary has more dictionary entries but has a torn cover, but the other has less but does not have a torn cover. When participants were assigned a dollar amount, they assigned a higher dollar amount with more words in joint scenario, but assigned a higher dollar amount with less words in a separate scenario. Preferences change when the value of the attribute becomes apparent
Describe framing effects with the unusual disease scenario
If program a is adopted, 200/600 people would be saved, If program b is adopted, 600 people would be saved 33% of the time, and no one would be saved. People think it’s better to save 200 lives. Then, asked with different framing: 400 people will die, 1/3 chance of everyone being saved. Technically the same decision, most participants preferred the risky options. When framed as lives saved, certainty is preferred to risk. When framed as lives lost, risk is preferred to certainty. Very robust effect, even in philosopher
Look at the difference in organ donors across countries.
Some places have large discrepancies in organ donors- some places are opt-in or opt-out. Opt-in: check the box to be a donor, opt-out: don’t check the box to be a donor. Organ donors are scarcer in opt-in countries
Describe context effects in decision making
A metal pen worth $2.00 vs $1.50 in cash. Most participants chose the pen 75% if the time. Then there is a third option: 2.00 metal pen, two plastic pens worth $1.00, $1.50 in cash. Then most participants chose the cash. This may be because the option of one nice pen vs two bad pens, opt out and end up choosing the third option. The difficulty between two similar options was avoided by choosing a third
Describe context effects within the workplace in Austin et al.
You have always received $2 per hour n the past, however your coworker gets 2.50 per hour. Most participants are extremely dissatisfied. In one condition, you’re making more money you are more satisfied, if you’re making the same amount you are similarly satisfied, less satisfied when they make less than coworker. More than last year/equal to last year similar to satisfaction, less than last year also less satisfied, but less so when you make less than a coworker. Shows an effect of social comparison
What are the two problems with expected utility theory?
People do not derive the expected utility of each option independently, context and framing matters.
People do not weigh options by their true probabilities, certainty looms larger than uncertainty.
Describe Kahneman and Tversky’s modifications to the utility theory/prospect theory
The utility of an outcome is evaluated with respect to a reference point rather than an absolute criterion
Options are weighed by subjective probability, not objective probability
Describe reference points in assigning utility
Losses loom larger in our heads than gains do: gaining $5 has less of an effect than losing $5
Describe subjective probabilities in prospect theories
Bow shaped curve: 50% probability transfers to a 1/3 decision rate. When you get a higher success rate, you overrate the result even if the vaue is less
What is the classic example of loss aversion?
lives saved vs lives lost program
People will take a risk to avoid a loss but will not take the same risk if the loss is framed as a gain
Provide a real life example of loss aversion
People are more likely to make a putt when putting for a par (over par is bad) than putting for a birdie (one under par). Putting for birdie is less aversive than putting to be over a par.
What is the question of Kerner?
Is loss aversion an affective forecasting error?
What is affective forecasting error?
We are bad at predicting how emotional over a loss. We get over losses quick
What are the alterantives of kerner et al?
Losses loom larger than gains because people do not realize how they minimize rationalize losses
No, loss aversion stems from other error or bias such as a hoarding instinct