emphasizes the uniqueness and autonomy of an individual people (self-reliant, independent, and self sufficient)
Individualistic self
rooted in interdependence and group identity ( responsible for supporting and protecting their in-group)
Collective self
Emotions are centered around the self, such as personal pride or individual frustration.
Individualistic Cultures
Emotions are based on social interaction and group outcomes
Collectivist Cultures
Success is attributed to personal effort
Individualistic Perspective
Success is seen modestly and attributed to circumstances
Collectivist Perspective
Cultural Indicators
1. Complexity of Society
2. Affluence
3. Heterogeneity
Harry Triandis, 1994
Industrialized, modern societies tend toward individualism
Complexity of Society
Wealth increases personal freedom and promotes independence
Affluence
Culturally diverse societies are more accepting of dissent and personal expression, aligning with individualism.
Heterogeneity
asserts that the self is not innate, but formed through interaction and shared meaning
Social Constructionism
“Looking Glass Self”
how we imagine others perceive us
Charles Horton Cooley
“The presentation of Self in Everyday Life”
(impression management)
our sense of self is shaped by the roles we perform
Erving Goffman
“Thomas Theorem”