Chapter 1: Marketing: Creating Customer Value and Engagement, Chapter 2: Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships, Chapter 4: Managing Marketing Information to Gain Customer Insights...
Strategy & Business Models, E-commerce Infrastructure: The Internet, Web, and Mobile Platform (I), E-commerce Infrastructure: The Internet, Web, and Mobile Platform (II)...
CH01 Steps in Creating Marketing Insights and the Growing Role of Marketing Analytics, CH02 Secondary Data: A Potential Big Data Input, CH10 Marketing Analysis...