Module 1 - The Marketing Management Process, Module 2 - Corporate Strategies and Their Marketing Implications, Module 3 - Business Strategies and their Marketing Implications...
Introduction To Agricultural Product or food System, Industry/Market Structure, Coordination, Power & Control, Demand,Supply & Price Determination In The Markets...
Characteristics of Product, Goods and Services, New Challenges and Trends in OM, Operations Strategy (some questions that you already should know by strategy course) vertical integration, Pareto principle...