1
Q
Markidus
A
- Business model (who-what-how)
- business model innovation
- cannibalization, conflicting activity systems, managing dual business models
2
Q
Casadesus-Masanell & Ricart (CMR)
A
- managerial choices + consequences
- virtuous cycle
3
Q
Leppänen
A
- Value drivers
- Novelty trap
4
Q
Townsend
A
- knowledge problems
5
Q
Scoblic
A
- Scenario planning
6
Q
Kapoor & Wilde
A
- BBU
7
Q
Novelli & Spina
A
- Scientific decision making
8
Q
Grewatsch et al
A
- Systems thinking
- Reductionism
9
Q
Snihur, Thomas & Burgelman (STB)
A
- business model portfolio
10
Q
Snihur, Zott & Kiss
A
- CEO opportunity framing
11
Q
A
Marketing
flashcards
Decks in class (41)
# Cards
-
Chapter 1: Defining marketing and the marketin process8
-
Chapter 3: analyzing the marketing environment9
-
Chapter 5: Consumer markets and buyer behavior15
-
Chapter 4: Managing marketing information and customer insight8
-
Chapter 7: Customer value-driven marketing strategy14
-
Chapter 8: Products, Services and Brands20
-
Chapter 10: Pricing and value proposition9
-
Chapter 12: Marketing Channels4
-
Chapter 14: Engaging customers and communicating customer value5
-
Lemon & verhoef - understanding CX throughout the customer journey10
-
Guest lecture - Branding in the music industry & data and privacy4
-
resp org24
-
Resp. Org. Easier27
-
Resp org. deel 113
-
Resp org. deel 27
-
Resp org. deel 38
-
O&E: the strategic management beast9
-
O&E: Design school4
-
O&E: Planning School4
-
O&E: Positioning School6
-
O&E: Entrepreneurial school7
-
O&E: Cognitive school7
-
O&E: Learning school4
-
O&E: Power school13
-
O&E: Cultural school9
-
O&E: Environmental school4
-
O&E: Configuration school10
-
O&E: The whole beast11
-
1e 815
-
2e 88
-
3e 813
-
Schrijfers en theory22
-
BMI 116
-
BMI 29
-
BMI 310
-
authors BMI11
-
IEM 113
-
IEM 216
-
IEM final14
-
IEM frameworks 110
-
IEM framework 28
