what is cognition
what is imagery
what are concepts
how is concept formation done
what is a prototype
what is exemplar
- stored concept in memory from experiences
what is systematic decision making
what is elimination by aspects
- choose remaining alternative
what is availability heuristic
what is representativeness heuristic
what is recognition heuristic
what is framing
what is intuition
what is anchoring
what is trial and error
what is heuristics and algorithms
what is functional fixedness
what is the mental set
- continue using same old method even if another approach is better
what is creativity
what is divergent thinking
- novel ideas involving combination synthesis of unusual associations
what is language
what is psycholinguistics
- how sounds and symbols of language translated into meaning
what is the structure of language
what are semantics