What is Power of proximity on attraction?
Basic, powerful factor that drives liking
* More likely to meet, get to know, & form a relationship with someone with someone you see regularly where you live, work, etc.
Explain the Westgate housing study?
Married students put in housing (natural experiment)
FOUND= You are more likely to be friends with next door neighbours
And ppl in high traffic areas (by elevator / stairs) more likely to be friends
What is Functional distance in relationship forming?
likelihood of coming into contact with other people due to location or features of architectural design
Why do we become friends with ppl we see more like neighbours?
The mere exposure effect!
Mere exposure effect, study on college students:
College-age female confederates attended
class 0, 5, 10, or 15 times during a semester
➢At end of semester, students asked to
evaluate photos of each confederate
➢The more often the confederate attended
class, the more positively she was rated
What are the underlying mechanisms to the mere exposure effect?
Perceptual fluency explanation
➢Easier to process information about familiar stimuli (greater fluency)
➢Pleasant feelings associated with more fluent processing mistaken for liking
What are the underlying mechanisms to the mere exposure effect?
Classical conditioning
➢ Encounters with novel stimuli put us on our guard
➢ Repeated exposure to a stimulus without any negative consequence signals that the
stimulus is safe and nonthreatening
➢ The comfortable feeling of safety associated with the stimulus after multiple
exposures renders it more pleasant
➢ Some evidence that anxiety impedes mere exposure effect
What is important to note about the mere exposure effect?
(Initial meeting)
Mere exposure effect will not occur for stimuli that are initially disliked
Context affects attraction: Capilano Suspension Bridge Study?
On a scary bridge = Many more men phoned her
And the stories they wrote had more sexual / romantic stories
What is the Two factor theory of romantic attraction?
What are some threats to internal validity with the two factor theory of romantic attraction? (bridge study)
Study of effects of “electric shock on learning and pain”
(Follow up on Two factor theory of romantic attraction)
Complete task together with attractive confederate
Does the type of arousal matter in the two factor theory of romantic attraction?
Study
Watch:
Comedy
Mutilation
Then watch a video of a woman made up to look either attractive or non- attractive
FOUND=
When she’s attractive: Type of arousal doesn’t matter, you’ll rate her high anyways
When she’s unattractive = Arousal makes her less attractive
How can physicological arousal be detrimental
Two factor theory of romantic attraction
Arousal might make you project anger and conflict on someone instead of love