Content Analysis

Question 1

What is content analysis?

Answer 1

A technique for analysing qualitative data
Data can be placed into quantitative and qualitative categories

Question 2

What are two different content analysis?

Answer 2

Hypothesis driven content analysis
Discourse analysis

Question 3

What is hypothesis driven content analysis?

Answer 3

The easiest common type of content analysis
It is guided by a hypothesis
You know what you are looking for and develop a table of things to count which present in graphs or tables which is called coding

Question 4

What is discourse analysis?

Answer 4

Discourse analysis is when you focus on the delivery rather than the content
And you study the tone speech patterns and hand gestures