Data Analysis

Question 1

What is qualitative data?

Answer 1

Data which is not numerical but it is actually words such as feeling and opinions

Question 2

What is quantitative data?

Answer 2

Data that is expressed numerically and that is analysed statistically

Question 3

What is primary data ?

Answer 3

Data that you have collected for your purpose of your investigation

Question 4

What is secondary data?

Answer 4

Data that has not been collected by you
Collected by someone else for their own purpose before your investigation

Question 5

What is a meta analysis?

Answer 5

Refers to the process of combining results from a number if studies to provide an overall view of the studies
Involves qualitative review of conclusion
And sometimes quantitative analysis of results

Question 6

Which methods provide quantitative results?

Answer 6

Closed and open Questionnaires
Correlation
Experiments
Observation

Question 7

Which methods provide qualitative data ?

Answer 7

Experiment
Interview
Open question
Observation

Question 8

Wha are the strengths of quantitative data?

Answer 8

Simple to analyse
Comparisons can be drawn easily
More objective
Less bias

Question 9

What are the weakness of quantitative data ?

Answer 9

Narrower to scope = fail to represent real life

Question 10

What are the strengths of qualitative data?

Answer 10

Greater external validity

Question 11

What are the benefits of primary data?

Answer 11

Fits your purpose perfectly
Not outdated
relevant information is collected

Question 12

What are the weakness of primary data?

Answer 12

A lot of time is required to find the information
Lots of effort
Expensive due to conducting the research yourself

Question 13

What are the strengths of secondary research?

Answer 13

Inexpensive as the data is already there you dont have to conduct an experiment
Less time consuming
Less effort required

Question 14

What are the weaknesses of secondary data?

Answer 14

The data may be outdated or inadequate
Could not be relevant to your research
Incorrect data may be present