What is operationalisation?
To make a specific measurement such as making categories of observation
What is an observation study?
Non experimental study method
Watching and recording what people do
What is observational technique ?
A form of data collection used within an experiment
The behaviour is observed and recorded
A comparison is made if there is an I.V
What is a covert observation?
Participants are unaware they are being watched
What is an overt observation?
Participants are fully aware they are being watched
What is a naturalistic observation?
An observation which is not controlled and conducted in a natural setting
What is a controlled observation?
Have control over the variables
What is a participant observation?
The observer becomes part of the group being observed
What is a non participant observation ?
The observer doesn’t become part of the group being observed
The strength of a naturalistic experiment?
High external validity
What is a weakness of a naturalistic observation?
Replication is hard due to lack of control of variables
Is the strength of a controlled observation?
It’s easy to replicate due to high control over the variables
What is a weakness of a control observation?
Low external validity
What is a strength of a covert observation?
High validity
What is a weakness of a covert observation?
Ethical issues - Lack of informed consent
What is the strength of a overt observation?
Gives the participants inform consent
What is a weakness of a overt observation?
Low internal validity