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  • Marketing
    Marketing

    Marketing

    By: Charlotte Tressler
    Overview of Marketing, Strategic Planning, Marketing Environment ...
    12
    Decks
    129
    Flashcards
    1
    Learner
  • Principles of Marketing Management
    Principles of Marketing Management

    Principles of Marketing Management

    By: Mathilde Bagur
    1. Introduction to MKT, 2. Marketing Audit, 3. Consumer Buying Behaviour and Organizational Markets and Buying behaviour ...
    9
    Decks
    325
    Flashcards
    9
    Learners
  • MKTG 2150
    MKTG 2150

    MKTG 2150

    By: Christine Duong
    Chapter 1 - Marketing Fundamentals, Chapter 2 - The Marketing Environment, Chapter 3: Consumer Behaviour ...
    5
    Decks
    159
    Flashcards
    4
    Learners
  • Marketing Management
    Marketing Management

    Marketing Management

    By: Ray Charles
    Ch. 1 Overview Of Marketing, Ch. 2 Developing Marketing Strategies and a Marketing Plan, Ch.3 Social and Mobile Marketing ...
    11
    Decks
    261
    Flashcards
    16
    Learners
  • Marketing Management
    Marketing Management

    Marketing Management

    By: Darshan Narayana
    Competition Analysis and Strategy, Segmentation, Targeting, And Positioning, Product and service strategy ...
    8
    Decks
    301
    Flashcards
    1
    Learner
  • Mktg Management
    Mktg Management

    Mktg Management

    By: Rahul Sane
    CH01: Mktg Realities, CH02: Mktg Planning and Mgmt, CH03: Analyzing Consumer Markets ...
    21
    Decks
    690
    Flashcards
    3
    Learners
  • Business A Level
    Business A Level

    Business A Level

    By: Daisy Allen
    3.1.1 The nature and purpose of business, 3.1.2 Different business forms, 3.1.3 Businesses operate within an external environment ...
    23
    Decks
    999
    Flashcards
    1
    Learner
  • AFM 207
    AFM 207

    AFM 207

    By: Eloisa Jav
    Unit 1 Introduction to Marketing Analystics, Unit 2 Segmentation and Target Market, Unit 3 Positioning ...
    6
    Decks
    131
    Flashcards
    11
    Learners
  • Marketing
    Marketing

    Marketing

    By: Sebastian Carrillo
    Intro To Marketing (Lecture 1.1,1.2), Global Marketing (2.1, 2.2), Strategic Market Planning (3.1, 3.2) ...
    8
    Decks
    362
    Flashcards
    1
    Learner
  • MARK
    MARK

    MARK

    By: Simon Cudmore
    Intro to Marketing (Ch.1), Strategic Marketing (Ch. 15), Consumer Behaviour (Ch. 3) ...
    13
    Decks
    241
    Flashcards
    1
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  • Marketing - 1MA3
    Marketing - 1MA3

    Marketing - 1MA3

    By: Carter Jones-Robinson
    Chapter 3 - analyzing market environment, Chapter 4 - Consumer Behaviour, Chapter 5 - Business-to-Business marketing ...
    8
    Decks
    146
    Flashcards
    1
    Learner
  • BMAR 213
    BMAR 213

    BMAR 213

    By: Gundo M
    Chapter 1: Introduction To Marketing, *Chapter 4: Understanding Competition, Chapter 6: Segmentation, Targeting & Positioning ...
    9
    Decks
    180
    Flashcards
    5
    Learners
  • Marketing Principles
    Marketing Principles

    Marketing Principles

    By: Sophie Chatell
    Chapter 1: Intro to Marketing, Chapter 2: Global Marketing, Chapter 3:Strategic Market Planning ...
    8
    Decks
    199
    Flashcards
    1
    Learner
  • Sport Marketing
    Sport Marketing

    Sport Marketing

    By: Toby de Gruchy
    Intro, Marketing environment:micro and macro, Market research ...
    9
    Decks
    260
    Flashcards
    3
    Learners
  • Managing Customer Value
    Managing Customer Value

    Managing Customer Value

    By: Brianna Morrison
    Lecture 1: Introduction, Lecture 2: Segmentation, Targeting, & Positioning, Lecture 3: Value to Customer & Value of Customer ...
    6
    Decks
    184
    Flashcards
    3
    Learners
  • MKT320F
    MKT320F

    MKT320F

    By: Salina H Huy
    Unit 1: Overview of the Marketing Concept, Unit 2: Marketing Environment and Intelligence, Unit 3: Consumer Behavior & B2B Marketing ...
    10
    Decks
    620
    Flashcards
    3
    Learners
  • Principles of Marketing
    Principles of Marketing

    Principles of Marketing

    By: Wei Kai Khoo
    1. Creating & Capturing Customer Value, 2. Partnering to build customer engagement, value and relationships, 3. Consumer behaviour & consumer culture ...
    12
    Decks
    346
    Flashcards
    1
    Learner
  • MARK 201
    MARK 201

    MARK 201

    By: Brad H
    1.1 What Is Marketing?, 1.2 Understanding the Marketplace and Customer Needs, 1.3 Designing a Customer Value-Driven Marketing Strategy and Plan ...
    57
    Decks
    1,412
    Flashcards
    17
    Learners
  • business a-level
    business a-level

    business a-level

    By: CeCe Bennett
    module 1 definitions, management, leadership, decision making definitions (CEE), operational performance definitions ...
    10
    Decks
    284
    Flashcards
    1
    Learner
  • A Level Business
    A Level Business

    A Level Business

    By: daisy fuller
    1.1 Nature + purpose Of Businesses, 1.2 Business Forms, 1.3 External Environment ...
    17
    Decks
    366
    Flashcards
    1
    Learner
  • COMM 223
    COMM 223

    COMM 223

    By: Cesar A. Contla
    Chapter 1: Marketing, session 2: swot, session 3: choosing when to start a business ...
    13
    Decks
    805
    Flashcards
    4
    Learners
  • MKTG100
    MKTG100

    MKTG100

    By: Theo Walker
    Introduction: What Is Marketing? - W1L1, Strategic Marketing Planning - W2L2, Marketing Research - W3L3 ...
    5
    Decks
    128
    Flashcards
    1
    Learner
  • Marketing 1115
    Marketing 1115

    Marketing 1115

    By: Ben Iorio
    Chapter 7 Segmenting, Targeting and Positioning, Chapter 8 Customer Relationship Management (CRM), Chapter 9 Product Concepts ...
    11
    Decks
    289
    Flashcards
    1
    Learner
  • MARK 301
    MARK 301

    MARK 301

    By: Alex Nguyen
    Ch. 1 - Intro to Marketing, Ch. 2 - The Marketing Environment, Ch. 3 - Consumer Behaviour ...
    14
    Decks
    463
    Flashcards
    1
    Learner
  • MKT 3300
    MKT 3300

    MKT 3300

    By: Zavier Maguet
    Chapter 1-Global Marketing Introduction, Chapter 2 - A Global Marketer’s Economics and Trade Perspective, Power Point 3 - A Global Marketer’s Social and Cultural Environments ...
    8
    Decks
    341
    Flashcards
    2
    Learners
  • Business
    Business

    Business

    By: Dee A
    U1: Understanding the Nature and Purpose of Business, U1: Understanding Different Business Forms, U1: Understanding that Businesses Operate within an External Environment ...
    27
    Decks
    812
    Flashcards
    1
    Learner
  • business studies
    business studies

    business studies

    By: olivia lord
    analysing financial performance: profit, setting financial objectives, understanding the nature and purpose of business ...
    25
    Decks
    400
    Flashcards
    17
    Learners
  • MKT10007 Fundamentals of Marketing
    MKT10007 Fundamentals of Marketing

    MKT10007 Fundamentals of Marketing

    By: Brett Morris
    Week 1 | What is marketing, Week 2 | Buyer Behavior, Week 3 | The Market Environment ...
    5
    Decks
    111
    Flashcards
    6
    Learners
  • Marketing Management
    Marketing Management

    Marketing Management

    By: Greta Kiss
    Unit 1: STRATEGIC MARKETING, Unit 2: MARKETING PLANNING PROCESS, UNIT 3: EXTERNAL AND INTERNAL ANALYSIS ...
    6
    Decks
    77
    Flashcards
    2
    Learners
  • Advanced Marketing
    Advanced Marketing

    Advanced Marketing

    By: Sofia Vilares
    2 - Competitive Marketing Strategies, 3 - Segmentation & Targeting, 4 - Positioning ...
    9
    Decks
    85
    Flashcards
    1
    Learner

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