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    A - Marketing spring

    A - Marketing spring

    By: megan hazard
    strategic planning - lecture 3, marketing plan - lecture 4, Consumer behaviour - 5 ...
    13
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    449
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    1
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  • MK412 BRAND MANAGEMENT
    MK412 BRAND MANAGEMENT

    MK412 BRAND MANAGEMENT

    By: Eilidh Maule
    Lecture 1 - Role of Brand, Brand Management & Building Brand Equity, Lecture 2 - Brand Orientation, Lecture 3 - Brand Evaluation & Research ...
    10
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    88
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    5
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  • CBL Exam: General Marketing
    CBL Exam: General Marketing

    CBL Exam: General Marketing

    By: Guy Friedman
    Introduction to Marketing, The Marketing Environment, Ethics, and Social Responsibility, Consumer Behavior and Organizational Buyer Behavior ...
    15
    Decks
    106
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    13
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  • Business Paper 3
    Business Paper 3

    Business Paper 3

    By: Archie Forbes
    1. Decisions to Improve Marketing Performance, 1. Understanding Markets and Customers, 1. Segmentation, targeting and Positioning ...
    8
    Decks
    102
    Flashcards
    1
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  • Intro to Data Management Analytics
    Intro to Data Management Analytics

    Intro to Data Management Analytics

    By: Luke Alexander
    SQL Queries and Relational Databases, Design Thinking, Segmentation, target marketing and positioning ...
    7
    Decks
    43
    Flashcards
    1
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  • Business A level
    Business A level

    Business A level

    By: Bob Rice
    What is business?, Types of Ownership, Understanding that businesses operate within an external environment ...
    13
    Decks
    53
    Flashcards
    7
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  • Marketing Analytics
    Marketing Analytics

    Marketing Analytics

    By: Dorothy Dai
    High Level Data and Tools, Tools for Segmentation, Tools for Behavior Targeting ...
    9
    Decks
    91
    Flashcards
    5
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  • Principles of Marketing
    Principles of Marketing

    Principles of Marketing

    By: Frazer George
    [1] The Concept of Marketing, [2] Market Orientation, [3] The Marketing Environment ...
    9
    Decks
    119
    Flashcards
    2
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  • MKTG Exam #1
    MKTG Exam #1

    MKTG Exam #1

    By: Cooper Anderson
    CH 1 -- Art & Science of Satisfying Customers, CH 2 -- Strategic Panning in Contemporary Marketing, CH 3 -- Marketing Environment, Ethics and Social Responsibility ...
    7
    Decks
    191
    Flashcards
    2
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  • Marketing
    Marketing

    Marketing

    By: L B
    Topic 2: Segmentation, Targeting, Differentiation and Positioning, Topic 1 - What is Marketing?, Topic 3: Planning, Strategy and the Marketing Environment ...
    10
    Decks
    224
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    1
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  • 3.3 Decision making to improve marketing performance
    3.3 Decision making to improve marketing performance

    3.3 Decision making to improve marketing performance

    By: Edvwin Joseph Sibi
    3.3.1 Setting marketing objectives, 3.3.2 Understanding markets and customers, 3.3.3 Making marketing decisions: segmentation, targeting, positioning ...
    4
    Decks
    129
    Flashcards
    1
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  • ETH1: 2.3 i2marketing
    ETH1: 2.3 i2marketing

    ETH1: 2.3 i2marketing

    By: Stefano Imperfetti
    L1 Basics, L2 Consumer Behavior, L3 Marketing Research ...
    8
    Decks
    219
    Flashcards
    1
    Learner
  • Marketing
    Marketing

    Marketing

    By: Daisy Baker
    Introduction to Marketing, Marketing Planning, Marketing Environment ...
    5
    Decks
    122
    Flashcards
    1
    Learner
  • Business
    Business

    Business

    By: Joel Martin
    1.1 - The nature of business, 1.2 - Understanding different business forms, 1.3 - External environment ...
    28
    Decks
    233
    Flashcards
    1
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  • Business
    Business

    Business

    By: Sebastian Stephen
    Chapter 1 / Nature and Purpose of a business, Chapter 2 / Business Forms, Chapter 3 / External Environment ...
    10
    Decks
    144
    Flashcards
    1
    Learner
  • Business Studies (Final)
    Business Studies (Final)

    Business Studies (Final)

    By: Conor Horgan
    1.1a - Business Objectives, 1.1b - Costs, 1.1c - Revenue and Profit ...
    143
    Decks
    1,456
    Flashcards
    12
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  • Advanced Marketing
    Advanced Marketing

    Advanced Marketing

    By: Maissa Rouissi
    Competitive Marketing Strategies, Segmentation & Targeting, Positioning ...
    8
    Decks
    91
    Flashcards
    1
    Learner
  • MKT214
    MKT214

    MKT214

    By: Jack Rabey
    Consumer Behaviour, Market Segmentation, Targeting and Positioning, Marketing Environment ...
    5
    Decks
    136
    Flashcards
    1
    Learner
  • Marketing Unit
    Marketing Unit

    Marketing Unit

    By: Rico Labelle'a
    Uses if limitations of YED, Uses & limitations of marketing data, TECHNOLOGY & MARKET RESEARCH ...
    37
    Decks
    217
    Flashcards
    1
    Learner
  • Marketing Management [TEIM33]
    Marketing Management [TEIM33]

    Marketing Management [TEIM33]

    By: Ben Wi
    L2: B2B Marketing, L1: Introduction to Marketing Management, L3: Service marketing ...
    10
    Decks
    123
    Flashcards
    2
    Learners
  • Marketing
    Marketing

    Marketing

    By: milly Rigby
    Introduction To Marketing, 4 P's - Place, Segmentation Targeting And Positioning ...
    7
    Decks
    94
    Flashcards
    1
    Learner
  • Marketing Chapters 1-6 and 15
    Marketing Chapters 1-6 and 15

    Marketing Chapters 1-6 and 15

    By: Ivan Zeng
    Chapter 6 Segmentation, Targeting and Positioning, Chapter 1 Marketing Fundamentals, Chapter 3 Consumer Behaviour ...
    4
    Decks
    71
    Flashcards
    2
    Learners
  • (Mine) Business.
    (Mine) Business.

    (Mine) Business.

    By: Annabel Molloy
    3.1.1 Understanding the Nature and Purpose of a Business., 3.1.2 Understanding different business forms., 3.1.3 Understanding that businesses operate within an external environment. ...
    71
    Decks
    1,239
    Flashcards
    9
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  • Fundamentals of Marketing and Business Communication
    Fundamentals of Marketing and Business Communication

    Fundamentals of Marketing and Business Communication

    By: Justin Hall
    Strategic Planning, Marketing, Market Segmenting, Targeting, and Positioning
    3
    Decks
    64
    Flashcards
    2
    Learners
  • Marketing
    Marketing

    Marketing

    By: Reece Lopez
    Lecture 1 - The Nature of Marketing, Chapter 2 - The Marketing Environment, Chapter 1 Glossary ...
    6
    Decks
    89
    Flashcards
    2
    Learners
  • Marketing 101
    Marketing 101

    Marketing 101

    By: Adele Lim
    marketing: key concepts, strategic planning, segmentation, targeting, positioning ...
    13
    Decks
    125
    Flashcards
    2
    Learners
  • MKT100
    MKT100

    MKT100

    By: Jaylene Valdez
    Internal Analysis, External Analysis, SWOT Analysis ...
    37
    Decks
    234
    Flashcards
    1
    Learner
  • Marketing
    Marketing

    Marketing

    By: Rachael Sleath
    Distribution Channels, Relationship Marketing, Service And Not For Profit Marketing ...
    16
    Decks
    224
    Flashcards
    1
    Learner
  • Business study Year 12
    Business study Year 12

    Business study Year 12

    By: Liam Rice
    M1-Topic 1 Role of Marketing, M1-Topic 2: Marketing Influences part 1 : factors influencing customer choice, consumer law, Topic 2 Marketing Influences part 2 Ethical Influences on Marketing ...
    33
    Decks
    876
    Flashcards
    2
    Learners
  • Business- Unit 3
    Business- Unit 3

    Business- Unit 3

    By: Amy Deeth
    Setting Marketing Objectives, Understanding Markets And Customers, Making Marketing Decisions- Segmentation, Targeting, Positioning ...
    5
    Decks
    110
    Flashcards
    1
    Learner

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