What is personal training considered as a profession?
A relationship based service business
Why is rapport important in personal training?
It builds trust adherence and client retention
What is an independent contractor?
A worker who operates their own business and is self employed
What is a key responsibility of an independent contractor?
Managing their own taxes insurance and business expenses
What is a business plan?
A document outlining business structure goals and operations
Why is a business plan useful for trainers?
It guides decision making and financial planning
What is the purpose of a mission statement?
To define why the business exists
What is a vision statement?
A description of desired future outcomes
What are the common styles of personal training?
In person virtual hybrid buddy small group and large group
What is in person training?
Face to face training in a physical location
What is virtual training?
Training delivered through online platforms
What is hybrid training?
Combination of in person and virtual services
What is buddy training?
One trainer working with two clients at the same time
What is small group personal training?
One trainer working with three to four clients
What is large group training?
Training sessions with many participants often in classes
What is a benefit of small group training?
Increased affordability and motivation
What is a challenge of group training?
Reduced individual attention
What skill is essential for group training?
Clear cueing and observation
What is the client life cycle?
Stages a client goes through when working with a trainer
What are the stages of the client life cycle?
Awareness engagement conversion onboarding retention and reengagement
What is onboarding?
The process of introducing a new client to services and expectations
What is marketing?
Communicating value to attract and retain clients
What is a target market?
A specific group of potential clients
What is a client persona?
A detailed description of an ideal client
