field research methods

Question 1

personal interview

Answer 1

a face-to -face discussion between a trained interviewer and a respondent which can take place within the street or at home

Question 2

telephone survey

Answer 2

people are contacted by telephone and asked a range of questions

Question 3

postal survey

Answer 3

a list of questions is sent to people through the post. They will complete the survey and send it back to the business

Question 4

online survey

Answer 4

people answer a number of questions that are displayed on a website .respondents may have to click an appropriate answer and or type in comments

Question 5

focus group

Answer 5

a selected group of people is gathered to take part in a discussion about a product. their opinions are obtained on the design, colour shape etc and what they like and dislike about the product

Question 6

social networking websites

Answer 6

businesses can set up social media accounts ( eg Facebook , twitter) in order to interact with customers around the world to find out their reactions and opinions on different issues