promotion

Question 1

what are the 9 types of promotion methods used in businesses?

Answer 1

-special offers
-loyalty cards
-coupons
-discounts
-competitions
-free gifts
-sponsorship
-product placement
-celebrity endorsement

Question 2

explain special offers?

Answer 2

-BOGOF -buy one get on free
-a customer purchases one product and recieves another for free

Question 3

explain loyalty cards?

Answer 3

a customer receives points/credit for making continues purchases (eg boots advantages card)

Question 4

explain coupons?

Answer 4

collectible vouchers which can be redeemed in store when making a purchase

Question 5

explain discounts?

Answer 5

-reducing prices for a short period of time (eg 20% off sale)

Question 6

explain competitions?

Answer 6

being entered into a draw to win a prize when making a purchase

Question 7

explain free gifts?

Answer 7

a customer receives an extra item with their purchase ( eg a free case when you buy a new phone)

Question 8

explain sponsorship?

Answer 8

a business provides funding for an event/cause in return for publicity and media exposure (eg coca cola sponsoring the olympics)

Question 9

explain product placement?

Answer 9

a business pays for products to appear in films,tv shows or video games

Question 10

explain celebrity endorsment?

Answer 10

a business pays a celebrity to publicy support/use their products/services (eg gary lineker for walkers crisps)