packaging

Question 1

why is packaging important?

Answer 1

it serves an important function for protecting the product but aldo closely links to how its promoted

Question 2

what are advantages of packaging

Answer 2

• it can protect the product during delivery/transport

it can increase the shelf life of the procut (particulary food items)

it can make the product more attractive and encourage customers to buy

can provide nutrtiotanal informationn and health guidance

can infrm the customer how to succesfully install / use the product

Question 3

what are disadvantges of packaging

Answer 3

Distinctive packaging could be copied by own brands .

Pressure to use environmentally friendly packaging may lead to higher costs.

If distinctive packaging is littered it could create a negative reputation (eg Starbucks cups on the street) .

Government legislation may force you to put certain information on packaging which highlights how unhealthy the product is (eg traffic light indicators) .