product lifecycle Flashcards

(7 cards)

1
Q

what are the five product lifecycle stges?

A

research and development,introduction,growht,maturity and decline

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2
Q

what 4 are included in the product life cylcle graph?

A

introduction,growth,maturtiy and decline

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3
Q

explain research and development

A

Money is invested into developing the product, carrying out research and making a prototype . The business is making a loss at this stage.

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4
Q

explain introdcution

A

The product is launched onto the market. The product is heavily advertised to inform customers. Sales will be low at this stage with little to no profit.

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5
Q

explain growth

A

The product is becoming more well - known and popular. Advertising continues but at a lower rate than before. Sales are rapidly increasing . Profit is beginning to be made.

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6
Q

explain maturity

A

Sales and profits have reached their peak. The product is well established on the market. Advertising is used only as a reminder. New models/ variations may be introduced to encourage long term sales.

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7
Q

explain decline

A

The product popularity has fallen. Sales and profits are falling. There is strong competition in the market.

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