what are the five product lifecycle stges?
research and development,introduction,growht,maturity and decline
what 4 are included in the product life cylcle graph?
introduction,growth,maturtiy and decline
explain research and development
Money is invested into developing the product, carrying out research and making a prototype . The business is making a loss at this stage.
explain introdcution
The product is launched onto the market. The product is heavily advertised to inform customers. Sales will be low at this stage with little to no profit.
explain growth
The product is becoming more well - known and popular. Advertising continues but at a lower rate than before. Sales are rapidly increasing . Profit is beginning to be made.
explain maturity
Sales and profits have reached their peak. The product is well established on the market. Advertising is used only as a reminder. New models/ variations may be introduced to encourage long term sales.
explain decline
The product popularity has fallen. Sales and profits are falling. There is strong competition in the market.