field research methods

Question 1

what are the 6 field research methods?

Answer 1

telephone survey,postal survey,online survey,consumer panel,personal interviews,social networking websties

Question 2

definition for a telephone survey?

Answer 2

people are contacted by telephone and asked to answer a range of questions

Question 3

what are advantages of a telephone survey?

Answer 3

the information is obtained instantly

any points can be clarified by the researcher

Question 4

what are disadvantages of a telephone survey?

Answer 4

many people do not want to speak to a reasearcher across the phone and so many calls will need to be made to get a large number of ressponses

Question 5

defitnion for postal survey

Answer 5

a list of questions is sent to people through the post.they will complete the survey and send it back to the business

Question 6

advantages of a postal survey

Answer 6

it is a cost effective way of sending a
survey to a large number of people over a wide geographic area

people can complete the survey at a time that suits them

Question 7

disadvantages of a postal survey

Answer 7

the response rate may be very low

there is no oppurtunity for the respondent to clarify anything they dont understand

Question 8

definition for a online survey

Answer 8

people answer a range of questions displayed on a website.respondents may have to click an answer/and or type in comments

Question 9

advantages of an online survey

Answer 9

a link to the website can be sent to a large number of people all over the world

computer software can autmatically collate and display the results in real time

Question 10

what are disadvantages of an online survey

Answer 10

it relies on the respondent having access to the internet

no personal contact with business to clarify any misunderstandings

Question 11

defintiion of a consumer panel

Answer 11

a selected group of people are gathered to take part in a dicussion about a particular product.their opinions are obtained on the design,colour etc and what they like/dislike about the product

Question 12

advantages of a consumer panel

Answer 12

opinions,feelings and attitudes can be gained

follow up questions can be asked and points can be clarified

Question 13

disadvantages of a consumer panel

Answer 13

the sample of peipole used may not represent the views of a whole population.

financial incentives may be needed to encourage people to take part

Question 14

defintuon for a personal interview

Answer 14

a face-to-face discussion between a trained interviewer and a respondent which can take place in the street or at home

Question 15

advantages of a personal interview

Answer 15

allwos two way communication so points can be clarified

the researcher can encourage the respondent to ask specific questions

body language and facial expressions can be monitered

Question 16

disadvantages of a personal interview

Answer 16

it is a costly method of research as interviewers need to be trained

its very time consuming as only one respondent can be interviewed at one time

Question 17

defitnition for a social networking website

Answer 17

businesses can set up social media accounts(facebook,twitter) in order to interact with customers around the world to find out their reactions and opinions on different issues

Question 18

advantages of social networking websites

Answer 18

two-way communation can occur between the business and the customer

large number of people can be reached

questions can be answered very quickly

Question 19

disadvantages of social networking websites

Answer 19

customers may not want to join social networking websites

information is not usally private so can be veiwed by anyone