CHAPTER 13.3: Conformity

Question 1

what is conformity

Answer 1

change in behaviour to fit within a group

Question 2

what is normative influence

Answer 2

conforming to avoid incurring social cost even if you think the group is wrong

Question 3

what is informational influence

Answer 3

concluding that the group MUST be correct

Question 4

what factors affect our tendency to conform

Answer 4

1. size of social grp
2. familiarity of group
3. complexity of task
4. anonymity of responses
5. presence of nonconformist

Question 5

what is ostracism

Answer 5

the act of being ignored/excluded from social contact violating our need to belong

Question 6

what can ostracism lead to

Answer 6

a strengthened belief in the group that the one is being excluded from in order to gain their acceptance