CHAPTER 4.3: Gestalt Principles

Question 1

what do gestalt principles do?

Answer 1

help organize sensory info in meaningful ways so we can understand the world

Question 2

give an example of grouping

Answer 2

ex. seeing a bunch of black and white blobs and your brain is grouping them together to see maybe a tree as part of a whole image

Question 3

give an example of segregation

Answer 3

seeing two identical looking buildings and knowing that they are still two different buildings

Question 4

whats is the figure ground principle? give an example

Answer 4

our brain wants to differentiate the background and foreground. objects in our env’t want to stand out against background.

ex. those images where the front looks like one thing and the back looks like another

Question 5

what is good continuation? give an example

Answer 5

idea that objects that are partially covered by other things are seen as continuing behind those objects.

ex. olympic rings

Question 6

what is proximity? give an example.

Answer 6

our brain groups things that are close together. perceived as belonging together.

ex. if 9 small cubes are presented as far away from e/o they are seen as 9 separate objects, but if you organize them into a cube of its own, perceived as just the larger cube

Question 7

what is similarity? give an example.

Answer 7

objects of similar shape, size and colours “belong” together.

ex. san siro fan project when each individual wore a different coloured shirt to make the union jack flag. they weren’t perceived as separate colours but rather as the flag

Question 8

what is closure? give an example

Answer 8

our brain’s tendency to fill in the gaps of an image.

ex. WWF panda logo, even tho not fully drawn out we can still tell its a panda